Jaguar is going all-electric by 2025 under new boss Thierry Bolloré’s £2.5bn-a-year investment plan that will also “reimagine” the famed marque as a rival to the likes of Tesla.
The boss of Britain’s biggest car maker will not develop new Jaguar cars with internal combustion engines after the existing models end their production runs.
Instead he is taking the badge upmarket to compete with rivals such as Aston Martin and Bentley and is planning only battery-powered models.
Land Rover is also going electric, with the first battery-powered model going on sale in 2024. All the company’s vehicles will have an electric option by the end of the decade.
JLR is also developing hydrogen fuel cell-powered vehicles in anticipation of future demand for cars powered by the gas, with the first test vehicles on the roads this year.
After taking the wheel at JLR in September, Mr Bolloré’s