Lucid’s upcoming electric car will be the first to feature Dolby Atmos

Lucid Motors is gearing up for the release of its first electric vehicle, the Lucid Air sedan, and at SXSW, the company revealed a unique detail of the upcoming automobile: it’ll be the first car to offer Dolby Atmos sound, thanks to its 21 speaker “Surreal Sound” system.

In a four minute-plus video detailing the new sound setup, the company highlights its ability to not only merely adjust the placement of sound in the vehicle on a horizontal plane (i.e., shifting between left and right sides of the car or from the front to the back) but also vertically — allowing for music or ambient car signals to be targeted higher or lower inside the car.

“It was very obvious to us that Lucid was trying to do something different and trying to do something that was unique to the automotive experience,” said Tim Pryde, Dolby’s director of music.

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Car & Automotive,automotive industry,Car & Mechanical,Car & Classic,motorcycleMost of the modifications occurring within the automotive market immediately, including tightened credit markets in a capital-intensive industry and increased government involvement are the most recent world challenges. Within the 19th century, natural gasoline was primarily obtained as a by-product of manufacturing oil The small, gentle gas carbon chains came out of resolution as the extracted fluids underwent strain discount from the reservoir to the floor, just like uncapping a comfortable drink bottle where the carbon dioxide effervesces The gas was typically viewed as a by-product, a hazard, and a disposal drawback in lively oil fields. The large volumes produced could not be utilized until comparatively expensive pipeline and storage facilities were constructed to deliver the gas to client markets.

In the past, the pure gas which was recovered in the course of recovering petroleum could not be profitably offered, and was simply burned at the oil area in a … Read More

One Hundred Finest Health & Fitness Merchandise To Rework Your Life In 2021

Whether you’re coaching to run a 10k or trying to drop 10 pounds, take Microsoft health templates alongside for the journey. A health template helps you monitor your progress and keeps you accountable to your goals.

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Toyota chief Akio Toyoda is 2021 World Car Person of the Year

Toyota president and CEO Akio Toyoda has been named 2021 World Car Person of the Year by the World Car Awards organisation.



Akio Toyoda posing for the camera


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Akio Toyoda

The charismatic Toyota leader beat four other global automotive execs to the top spot thanks to votes from 93 international motoring journalists.

Mr Toyoda succeeds last year’s winner, Stellantis CEO Carlos Tavares, in being honoured as someone who has made a significant contribution to the global automotive industry.

“On behalf of all 360,000 Toyota team members around the world, thank you for this tremendous honour!” said Mr Toyoda.

“If you don’t mind, however, I would like to change this award from car ‘person’ of the year to car ‘people’ of the year – because it’s the collective effort of all our global employees, retailers and suppliers that has truly made Toyota what it is today.

“I for one couldn’t be

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