External View of the Apple store on Fifth Avenue on August 19, 2020 in New York City.
VIEW press | Corbis News | Getty Images
Tesla has been called “the Apple of the automotive industry” for the amount of technology in its vehicles.
But as Apple is in talks to partner with South Korean automaker Hyundai-Kia for an electric vehicle, what does that mean for Tesla and other automakers?
Simply put, it’s complicated. Apple is known for its secrecy and there’s little information regarding what its business model would be for a so-called Apple Car. But overall, the tech giant entering new segments — phones, watches, music, streaming, etc. — has meant significant pressure for legacy companies to match its consumer interface and products. A car would likely be no different.
“There’s no question that Apple getting into the auto industry at all is going to put pressure on