Women in Retail: Brandie Linfante of Spectrum Automotive Holdings


Car Remarketing is recognizing the 2022 Women of all ages in Retail honorees in the current concern of the journal and at Employed Car 7 days this drop in San Diego. 

With these awards, we precisely realize prime leaders on the retail facet of the auto market, such as honorees from dealerships, supplier teams and 3rd-get together suppliers/suppliers

In excess of the subsequent couple of months, AR will be putting up Q&As with each and every of the honorees on this internet site.

Up coming up is Brandie Linfante, chief internet marketing officer at Spectrum Automotive Holdings.

Car Remarketing: What do you take pleasure in most about functioning in retail automotive, and what would you transform?

Brandie Linfante: The automotive retail small business is changing, producing, and reinventing alone with unparalleled pace as a outcome of newly established buyer anticipations, and the motivation to improved provide well-knowledgeable individuals. Innovation, technology, and digitalization are on a rapid observe. I definitely take pleasure in that this is a dynamic business with a constant fl ow of new and demanding prospects.

What I think I value most is that there is these a potent motivation to excellence in automotive. Yet another top rated priority is the customer satisfaction. We are generally on the highway moving towards a little something better, and a far more prosperous solution. As to what I would transform, it would be to further the progress and development of women of all ages in automotive wherever customarily we have been an underutilized population. Encouraging females early in their occupations to pursue their ambitions and ambitions within the marketplace, as nicely as a essential being familiar with of what a great working atmosphere usually means to females are necessary in helping this initiative gain ground.

AR: What is the top rated craze you are viewing in retail automotive this calendar year?

Linfante: Though we have all been dwelling as a result of many years of the automotive evolution, we are now in the course of action of the 2030 automotive revolution. The leading trend I am focused on is the improvement of electric powered cars and how that will transcend the landscape. How will it aff ect our infrastructure and what will the environmental effects be? Who will arise as new gamers, what new products and solutions will area, and how will shoppers and the marketplaces react?

AR: What piece of job information would you give your young self?

Linfante: Have confidence in your instincts. You know what you are able of, so do not be frightened of displaying it. View, hear, and understand from other individuals. In no way be hesitant to attain outside of your convenience zone.

You can program forward to give your self course and clarity, but always anticipate that the system can (and most likely will) alter.

AR: What has been the top vital to your results in retail automotive?

Linfante: Preserving customers’ demands very first. Buyer support and satisfaction is a best priority for our business. Generally attempt for awesomeness. Be a differentiator. As main internet marketing officer for Spectrum Automotive Holdings, I get to work with the brightest and the very best colleagues in the field. Innovation is a priority.

I have the reward of being a component of a staff who is highly inspired and pushed to succeed. By embracing innovation and tactic we have eff ectuated adjust, designed associations between shoppers and our models, and are regularly creating manufacturer consciousness and loyalty.


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