TSM has extra yet another sponsor to its expanding checklist of companions. The esports group enlisted GMC as its official automotive sponsor earlier currently. The partnership involving TSM and GMC marks the first sponsorship of an esports team that GMC has partaken in.
“At GMC, we are thrilled to kick off this partnership with TSM,” Molly Peck, vice president of promoting at GMC, reported in a press release from TSM. “The esports arena is not only daring, but quickly-expanding, and TSM is at the forefront as a single of the top esports organizations.”
The partnership also marks a different chapter in the automotive industry’s growing desire in esports. Earlier this 12 months, Crew Liquid added Honda as a important sponsor, heading as considerably as altering the name of its League of Legends staff to “Team Liquid Honda” for this season’s LCS Summer season Break up. Yet another League-centered business, DAMWON Gaming, rebranded to DWG KIA after securing a sponsorship from Kia Motors in early 2021.
Relevant: Liquid rebrands League roster to ‘Team Liquid Honda’ forward of 2022 LCS Summertime Split
The GMC logo will be showcased on all TSM jerseys across the organization’s esports teams, according to TSM’s push release. The GMC logo will be showcased on the suitable shoulder of TSM’s jerseys, in accordance to an picture launched by the corporation.
Also, TSM has promised “unique written content creation, in-individual and digital occasions and activations, custom branded merch, social articles and more” will come from the partnership, according to its launch.