The Jewelry of the 2023 Genesis G90

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The Jewelry of the 2023 Genesis G90

When the Genesis brand was rolled out in 2016, Americans responded with a polite, but low-energy clap. The new luxury division of parent company Hyundai didn’t have much to sell, and what it was selling was, frankly, leftovers.

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In a market driven by demand for crossovers, Genesis launched with the G90, an update of the Hyundai Equus large sedan, and the G80, an update of the Hyundai Genesis midsize/large sedan.

2023 Genesis G90 3.5T E-Supercharger AWD

While both models were more than competent, they failed to generate any serious excitement. Both featured smooth drivetrains and nice cabins, but the styling was derivative, and the ride and handling relatively unsophisticated. What the G80 and G90 were, however, were bargains. Unfortunately, selling cars at a discount does little to burnish a brand’s luxury credentials, and both the 80 and 90 sold poorly at first.

Jump ahead just six years, and Genesis is an entirely different marque. Not only has the lineup increased from two models to six—including full-electric options—but the vehicles available are light years ahead of the launch products in terms of design and engineering.

For 2023, Consumer Guide included four Genesis models on its Best Buy list, including the G90 flagship sedan seen here.

Funny thing about luxury, you can’t really sell it at a discount. By definition, anything easily attained isn’t special, and true to that that axiom, Genesis vehicles are no longer bargains, nor should they be.

With its most-recent generation of vehicles, Genesis has attained premium stature arguably equal to that of BMW, Lexus, and Mercedes-Benz. And while Genesis prices look inflated relative to the brand’s product of just a few years ago, each car in the lineup looks like a pretty good deal compared to similar models sold by other luxury carmakers. Indeed, while Genesis cars and crossovers are no longer bargains, they are still strong values.

You can read our full review of the 2023 Genesis G90 3.5T E-Supercharged here. Today let’s look at just one element of the Genesis revolution: attention to detail. Collected here is a relatively random collection of control and switchgear images. We’re mostly impressed by the materials quality and attention to detail demonstrated in each case.

For the record, our test car is outfitted in Verbier White Matte paint with Bordeaux cabin trim. If you’re of the mind, tell us what you think of the G90 design. The place to leave comments is down below.