Volkswagen

This Iconic Volkswagen Is Getting An Electric Facelift In March

By Betty C. Morrow 1 week ago

Volkswagen is revealing its 2024 ID.Buzz, an electric reboot of its iconic vans, in March with a sleek facelift that stays true to the original.

Volkswagen has finally announced a reveal date for their upcoming 2024 Volkswagen ID.Buzz, an electric version of the iconic minibus line. The longtime automotive manufacturer is using its strong and recognizable branding to enter the competitive electric market. The surprise confirmation comes nearly five years after Volkswagen announced it would be producing retail units of its concept electric vehicle (EV). The van’s design takes cues from the original Type 2 Microbus it resembles but provides a sleek facelift to match similar EVs in its class.

The longtime automotive manufacturer is entering a competitive market, with top brands from Ford to Sony vying for market share. However, by invoking nostalgia from the recognizable design of the original Microbus, the company might just brew the perfect

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Volkswagen Electric Cars Showcased at the Petersen

By Betty C. Morrow 7 months ago

Looks like the future is going to be all-electric, and the Petersen Automotive Museum is celebrating it with their exhibit, “Building an Electric Future: The Technology of Today for the Vehicles of Tomorrow.”

While that title isn’t exactly spot-on—sounds like we’ll have outdated technology in the future—the exhibit itself is pretty cool. Actually, the Petersen has had some sort of Cars of Tomorrow-type exhibit its whole existence, from the day the museum first opened in 1994. Those cars have included everything from whacky, university-built solar cars for the World Solar Challenge race to steam cars and early electrics.

“We endeavor to do two things, learn from the past and become inspired for the future,” said Petersen Museum chief historian Leslie Kendall. “With electric cars, we’ve done both of those things.”

The museum has a 1901 Detroit Electric car that it exhibits to remind people how long EVs have been

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How S4M converted 44% of impressions to Volkswagen dealership visits

By Betty C. Morrow 7 months ago

Volkswagen is a German multinational automotive corporation, famous for its high-quality cars. Founded in 1937 with the sole purpose of mass-producing today’s world-renowned Beetle, it now designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines and turbomachinery across the globe. The company operates in approximately 150 countries and has maintained the largest market share in Europe for over two decades.

In the race to gain consumers’ attention during the crucial period of January, Volkswagen Import wanted to complement its mass media advertising strategy by leveraging mobile activations to increase its visibility and promote its four bestselling car models – Golf, Polo, T-Roc and Tiguan – to drive more visits to dealerships across Belgium.

The strategy

To reach over-solicited buyers and make its brand stand out, Volkswagen partnered with drive-to-store specialist S4M for the Brussels Motor Show 2020 to create a dynamic mobile campaign that would appeal to car lovers

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Volkswagen ID.4 Tops Plug-In Car Sales In April 2021

By Betty C. Morrow 8 months ago

In April 2021, plug-in electric car sales in Europe increased by about five times year-over-year from a very weak April 2020, affected by lockdowns.

The total number of new passenger plug-in electric car registrations almost reached 160,000, which is 15% of the overall market (by the way, the automotive market slowly improves, but it is still far behind pre-lockdown levels).

Plug-in hybrids note a slightly better result of 7.9% of the market, compared to 7.1% all-electric cars.

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So far this year, some 617,000 passenger plug-in electric cars were registered in Europe. That’s also 15% of the total market.

Sales by type:

  • BEVs: about 6.7% of the market
  • PHEVs: about 8.3% of the market

In April, the two most popular models were Volkswagen ID.4 (7,565) and Volkswagen ID.3 (5,941). For the ID.4, it’s the first month on the top, while the ID.3 is returning to form, after a few slower

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