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The coronavirus pandemic threatens the future of traditional car shows as attendance dwindles and sponsorship weakens.
Car shows face competition as automotive manufacturers turn to the internet and off-site media previews to debut new vehicles.
Experts don’t expect traditional car shows to disappear completely but suggested that car shows must innovate if they are to stay relevant.
Last week would have been a big week in Motown, the North American International Auto Show opening its doors to the public for the first time since abandoning its traditional winter timetable in January 2019.
The move aimed to revitalize what