ultimate

Major car shows have been struggling for years. But, COVID-19 may mean their ultimate demise.

By Jaime E. Love 1 year ago
"The auto show was certainly on life support already," said Jeff Schuster, lead auto analyst with consultancy LMC Automotive. "With the rolling cancellation of one show after another, the coronavirus may be speeding up their demise."
“The auto show was certainly on life support already,” said Jeff Schuster, lead auto analyst with consultancy LMC Automotive. “With the rolling cancellation of one show after another, the coronavirus may be speeding up their demise.”

(Photo by Paul Hennessy/SOPA Images/LightRocket via Getty Images)

  • The coronavirus pandemic threatens the future of traditional car shows as attendance dwindles and sponsorship weakens.

  • Car shows face competition as automotive manufacturers turn to the internet and off-site media previews to debut new vehicles.

  • Experts don’t expect traditional car shows to disappear completely but suggested that car shows must innovate if they are to stay relevant.

  • Visit Business Insider’s homepage for more stories.

Last week would have been a big week in Motown, the North American International Auto Show opening its doors to the public for the first time since abandoning its traditional winter timetable in January 2019.

The move aimed to revitalize what

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