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TrueCar, Roadster Team To Help Car Shoppers

Digital automotive marketplace TrueCar has rolled out an experimental program with automotive digital sales platform Roadster, according to an announcement.

Shoppers utilizing TrueCar will now have the ability to finalize car purchasing deals on the web via an application programming interface (API) that links up with Roadster’s back-end system.

“The ability to finalize the terms of a car deal online is critical to creating a great retail experience,” TrueCar President and CEO Mike Darrow said in the announcement. “Through our pilot program with Roadster, TrueCar consumers at select dealerships now have the ability to build real car deals digitally, including finance terms.”

After a shopper has configured and tailored a deal on an auto through TrueCar, she has the choice to go to a participating dealer’s Roadster-powered “Express Store” to finalize the terms of the

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