Win on Sunday, sell on Monday still a goal for automakers


FILE – General Motors Director of Marketing for Chevrolet cars and crossovers Tony Johnson addresses the media during a press conference for the 2022 Corvette Stingray IMSA GTLM Championship Edition vehicle, foreground, in Detroit, in this Wednesday, June 9, 2021, file photo. Despite the challenges, the top auto manufacturers still see motorsports as an effective marketing tool for their cars. (AP Photo/Jose Juarez, File)


Rick Hendrick erased any doubt that marketing in motorsports is still effective when his automotive sales group bought the sponsorship rights through 2023 for NASCAR title contender Kyle Larson.

With few companies willing to back Larson upon his return from a nearly yearlong suspension for using a racial slur, Hendrick put the website for his dealerships on the hood of Larson’s car. Larson started winning races, which company officials say drove traffic to that netted $1.8 million in leads and

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Watch Two Road & Track Editors on History Channel’s Two-Part Car Documentary Starting This Sunday

Photo credit: History Channel

Photo credit: History Channel

Few inventions have changed society as much as the automobile. From the earliest days of horseless carriages to the 21st century’s promise of autonomous cars, the modern era has been shaped and defined by the rise of the car. A new two-part History Channel documentary takes a look at the history of some of the greatest and most enduring car companies in automotive history, and how the people behind them changed the world. Plus, you’ll get to see two Road & Track editors on the show!

The Cars That Built the World is a two-part documentary that features R&T deputy editor Bob Sorokanich and senior editor Chris Perkins. Accompanied by familiar faces from around the automotive world, Perkins and Sorokanich dive into the backstories behind the greatest minds and most influential innovations in automotive history. From the very first Benz Patent-Motorwagen to the glory

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