Satisfaction

Car Buyers Move Online To Eliminate The Dealer Jerk-Around, Buyer Satisfaction Climbs to an All-Time High


PHOTO (select to view enlarged photo)
Look How Happy He Is

Editor’s Note: Now what does this say about historic dealer antics…hmmm

Atlanta, Jan. 25, 2021 – There was a time when consumers rated the car-buying process roughly on par with a stubborn root canal. But those days are passing into the rearview mirror now, as auto dealers move more steps of the retail process online resulting in consumer satisfaction hitting an all-time high, according to the new Digitization of End-to-End Retailing (DoEER) study by Cox Automotive.

With buyers spending less time at dealerships and benefitting from more efficient, digital retailing processes, those who were “highly satisfied” with the overall shopping experience reached 72%, up from 60% in 2019. The average vehicle buyer now visits only 2 dealerships in the vehicle buying process, down from 2.7 in 2016.

“According to our data, car buyers have never been happier,” notes Cox Automotive Vice President of Research

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