Lifestyle

Automotive Lifestyle Brand Chemical Guys Heads Down Under With Retail Launch In The Largest Australian Auto Specialty Retailer


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LOS ANGELES, Oct. 4, 2021 — Chemical Guys, the leading lifestyle brand for automotive detailing enthusiasts and professionals, continues to expand its global reach through a retail launch with Supercheap Auto, Australia’s leading auto spares, parts and accessories retailer. As of September 30th, Supercheap Auto customers can purchase over 40 best-selling Chemical Guys products across the retailer’s 300 locations in Australia and New Zealand.

This new retail partnership offers detailing enthusiasts wide-scale access to the most popular Chemical Guys products including HydroSuds Ceramic Car Wash Soap and HydroThread Ceramic Fabric Protectant & Stain Repellant from the Hydro-line of Chemical Guys’ proprietary, premium and easy-to-apply ceramic coatings and protectants; the Big Mouth Max Release Foam Cannon; VRP Vinyl, Rubber, Plastic Shine and Protectant; Total Interior Cleaner and Protectant; Mr. Pink Super Suds Car Wash Shampoo; Butter Wet Wax and many other fan favorite products.

“For almost a

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Daimler Designer Says Mercedes Is More Of A Lifestyle Brand Than Car Maker

Don’t worry, it’ll continue to build mostly cars.

Daimler is in the midst of an interesting process of reconstructing its business. Or, rather, restructuring its operations, which includes deeper ties with other manufacturers, rethinking of the Smart brand, and turning Mercedes-Benz into a much more than just a carmaker. In fact, Daimler’s lead designer believes the marque is already more of a lifestyle brand than an automaker.

In a recent Skype interview with Forbes‘ Nargess Banks, Daimler and Mercedes chief design officer Gorden Wagener provided details about the latter’s transition into a luxury lifestyle brand that offers a wide range of products, varying from small electric city cars to Maybach limousines. 

“I don’t see us as an automotive company so much but more of a lifestyle and luxury brand as our work goes way beyond cars,” Wagener said when asked to define the company he is working

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