What automakers hoped would be a temporary setback simply isn’t happening. According to a Friday Bloomberg report, major Japanese semiconductor chip supplier Rohm said it foresees throughout next year. It’s not that the company can’t build chips quickly enough, but the fact that its own supply chains are involved in serious bottlenecks.
Speaking with the publication in an interview, Rohm CEO Isao Matsumoto said its lines continue to operate at 100% capacity as it works to fill backlogged orders from automotive customers. Ford, Toyota and Honda are three of its largest customers. However, the executive said orders are “overwhelming” and major investments to boost production won’t create quick returns. The company will invest another $636 million to further maximize production, but equipment to boost output isn’t arriving on time. In addition to the general supply chain problems