idea

Fear of job loss, uncertainty stalls car buyers — so Ford came up with an idea

Karl Brauer went to work in mid-June doing a job he loved, and he ended the day with news it had come to an end.

“I was let go the day after my seventh anniversary,” said Brauer, 50, a longtime industry authority as executive publisher of Kelley Blue Book and Autotrader.  “I’ve got a wife and we’re a single-income family with two kids, 21 and 19, with one on the autism spectrum and both in college.”

He had no warning he was going to lose his job. A few weeks before, he had been out new car shopping, but held off.

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“There are plenty of people out there who just have no idea what is going to happen,” Brauer said. “They may feel completely confident in their job, but they’ve got friends or relatives

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