GM’s new software platform will enable over-the-air updates, in-car subscriptions, and maybe facial recognition
General Motors announced a new “end-to-end” software platform for its cars called “Ultifi” — a play on the name Ultium, which is the automaker’s new electric vehicle battery architecture. GM says the new software will enable over-the-air (OTA) updates, in-car subscription services, and “new opportunities to increase customer loyalty.”
The automaker envisions the new software powering everything from the mundane, like weather apps, to potentially controversial features like the use of in-car cameras for facial recognition or to detect children to automatically trigger the car’s child locks. The Linux-based system will also be available to third-party developers who may want to create apps and other features for GM customers.
GM is currently undergoing a “transformation… from an automaker to a platform innovator,” said Scott Miller, vice president of software-defined vehicles at the company. Miller said he envisions Ultifi serving the role as a “powerful hub for all