Festival

Chattanooga Motorcar Festival is back after one-year hiatus

Detroit might be the nation’s car capital, but for the next three days Chattanooga will be America’s automotive showroom and playground.

Up to 40,000 auto enthusiasts are expected to flood the city to attend the 2021 Chattanooga Motorcar Festival, which begins at 8 a.m. Friday downtown.

Barry White, chief executive officer of the Chattanooga Tourism Co., said the economic impact of the festival on the city has been estimated at $4.8 million.

“We expect it to be bigger and better than before,” he said. “People will be exposed to cars they may never see again in their lifetimes.”

The festival launched in 2019, but a planned 2020 motorcar festival was canceled due to the pandemic.

Organizers are taking over sections of downtown, which will become a virtual automotive theme park to benefit neuroscience research, including the search for an Alzheimer’s disease cure.

Events this year will include racing, showing

Read More

Legendary Charity Cruise-In Joins Chattanooga Motorcar Festival

The Legendary Charity Cruise-In, an exclusive car show created by Wade Kawasaki and his team at Legendary Companies, will make its debut at the Chattanooga Motorcar Festival on Saturday, Oct. 16, and will run from 5 a.m.- 3 p.m. The Festival itself will be held on Oct. 15-17.

Under the banner of Legendary Companies, based in Chattanooga, are Coker Tire, Wheel Vintiques, Phoenix Race Tires, Paragon Corvette Reproductions and other automotive companies.

All proceeds from the Cruise-In will go to Fifty Plus Foundation Inc., supporting the CHI Memorial Stroke and Neuroscience Center and the NeuroScience Innovation Foundation, to assist in their efforts to find a cure for Alzheimer’s Disease.

This inaugural Legendary Charity Cruise-In offers participants a chance to showcase collector vehicles in a premier location in Chattanooga, just steps away from the new Pace Grand Prix at the Bend, a purpose-built two-mile race course that will feature wheel-to-wheel competition

Read More