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Lucid’s upcoming electric car will be the first to feature Dolby Atmos

Lucid Motors is gearing up for the release of its first electric vehicle, the Lucid Air sedan, and at SXSW, the company revealed a unique detail of the upcoming automobile: it’ll be the first car to offer Dolby Atmos sound, thanks to its 21 speaker “Surreal Sound” system.

In a four minute-plus video detailing the new sound setup, the company highlights its ability to not only merely adjust the placement of sound in the vehicle on a horizontal plane (i.e., shifting between left and right sides of the car or from the front to the back) but also vertically — allowing for music or ambient car signals to be targeted higher or lower inside the car.

“It was very obvious to us that Lucid was trying to do something different and trying to do something that was unique to the automotive experience,” said Tim Pryde, Dolby’s director of music.

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