Dawn

Dawn of the electric vehicle age? One car shopper’s experience.

Chicago

Seated for the first time in an electric car – a Ford Mustang Mach-E so new it doesn’t have a sticker price yet – Mary Beermann has a broad grin on her face. She struggles to open the doors, the trunk, and even the cover to the connector plug – a boomer flailing in the push-button dawn of the electric-car age.

But none of this seems to daunt her.

“I think this is it,” she says. “This is my next car.”

Why We Wrote This

Many people tout the coming electric vehicle revolution. Yet EVs still make up only 1.8% of the car market. Will the early 2020s end up being a pivot point for the industry, or will EVs remain a novelty?

It’s partly my doing, really. A few weeks earlier, Mary had called me to ask for friendly advice about buying an electric car. I had almost

Read More