Brand

Kelley Blue Book Announces Winners of 2021 Brand Image Awards

By Betty C. Morrow 2 weeks ago

IRVINE, Calif., March 30, 2021 /PRNewswire/ — Automotive brands are among the most recognized worldwide, capturing attention as car shoppers consider one of life’s biggest purchase decisions. Brands that impress consumers generate greater interest and increased positive perceptions, which ultimately can pave the way for increased sales. Recognizing automakers’ outstanding achievements in shaping and maintaining brand attributes that earn the attention and enthusiasm of new-car buyers, Kelley Blue Book today announces the 2021 Brand Image Award winners, based on annual new-car buyer perception data. Award categories are calculated among luxury, non-luxury and truck shoppers.




Winners of the Brand Image Awards demonstrate that they are succeeding in capturing the attention of new-car shoppers.

“Brand perception and purchase consideration are incredibly important factors for automakers to consider as they develop their new products and related marketing communications,” said Isabelle Helms, vice president of research and market intelligence for Cox Automotive. “The well-recognized

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Was Tiger Woods’ SUV safe? Genesis GV80 involved in car accident calls attention to brand

By Betty C. Morrow 2 months ago

Are Genesis cars and SUVs safe?

After Tiger Woods crashed a Genesis GV80 SUV in the Los Angeles area on Tuesday, causing devastating leg injuries, the safety of the little-known luxury brand made by Korean automaker Hyundai was thrust into the spotlight.

On social media, some people speculated that the SUV’s safety features may have saved the golf legend’s life, given that authorities said he was traveling at a high speed. Others questioned whether the vehicle should have done a better job of protecting Woods.

Independent assessments of Genesis vehicles have given them high marks for safety.

“Genesis vehicles, as well as other models from its parent company Hyundai Motor Group, have generally performed quite well in our safety tests, which include crashworthiness, crash avoidance and headlight evaluations,” Joseph Young, spokesman for the Insurance Institute for Highway Safety, said in an email.

More on the GV80: Golf legend rolls

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Daimler Designer Says Mercedes Is More Of A Lifestyle Brand Than Car Maker

By Jaime E. Love 9 months ago

Don’t worry, it’ll continue to build mostly cars.

Daimler is in the midst of an interesting process of reconstructing its business. Or, rather, restructuring its operations, which includes deeper ties with other manufacturers, rethinking of the Smart brand, and turning Mercedes-Benz into a much more than just a carmaker. In fact, Daimler’s lead designer believes the marque is already more of a lifestyle brand than an automaker.

In a recent Skype interview with Forbes‘ Nargess Banks, Daimler and Mercedes chief design officer Gorden Wagener provided details about the latter’s transition into a luxury lifestyle brand that offers a wide range of products, varying from small electric city cars to Maybach limousines. 

“I don’t see us as an automotive company so much but more of a lifestyle and luxury brand as our work goes way beyond cars,” Wagener said when asked to define the company he is working

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Toyota Remains World’s Most Valuable Car Brand, Study Finds

By Jaime E. Love 10 months ago

Tesla was the only car brand to increase its value.

Just three automakers made it to the top 100 brands in market researcher Kantar’s latest 2020 BrandZ Top 100 Most Valuable Brands study. Toyota, ranked 48th overall, still remains the world’s most valuable car brand despite losing approximately 3 percent of its value compared to 2019.

Mercedes-Benz is the second most valuable brand in the automotive industry according to the study, placing 56th overall, followed by BMW at 61st position, losing 9 and 12 percent respectively. Ford and Honda dropped off the top 100 list after losing 10 and 15 percent of their values compared to 2019.

The Results From 2018 And 2019:

“Since 2008, the car sector has declined in value and has never recovered,” Global BrandZ Strategy Director, Graham Staplehurst, told Automotive News. “It’s very different from other sectors. For example, the luxury sector

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