ahead

The challenging road ahead for Lotus

A Lotus Evija - Jorge Ferrari 

A Lotus Evija – Jorge Ferrari

As the world’s richest man and one of the most famous people on the planet, Elon Musk can draw a crowd just by walking down the street.

But back in the mid-Noughties, the tycoon and his team from Tesla raised fewer eyebrows during visits to the headquarters of Norfolk-based sports car company Lotus in rural Hethel.

Tesla had recognised that Lotus produced the best-handling sports car on the road, according to the electric car company’s co-founder Martin Eberhard. It wanted to tap that expertise.

When Tesla unveiled its first car in 2006, the Roadster, it had an obvious similarity to the Lotus Elise – hardly surprising given the basic Roadsters were built at Lotus’s Potash Lane factory, before being shipped off so Tesla could install an electric drivetrain.

The link between Tesla – now the world’s most valuable car company, worth $800bn (£580bn)

Read More

New car orders struggle ahead of March plate change



a car parked in a parking lot: Empty new car showroom


© Provided by Motoring Research
Empty new car showroom

Retailers are reporting new car orders for the new March 21-series registration plate are down by as much as half as a 39.5 percent sales decline in January 2021 looks set to continue.

There are early signs of a similar decline in February 2021.

Automotive service company Cox Automotive surveyed car retailers and 3 in 4 reported a downturn in forward orders for March 2021 of between 10 percent and 50 percent, compared to 2020.

“Q1 is a critical period” said Cox Automotive strategy director Philip Nothard, “and it’s vital that showrooms are able to re-open as soon as possible.”

However, lockdown isn’t the only challenge faced by car dealers – and may actually be masking some of the other issues.

There are issues with new car supply related to the Brexit deal, said Mr Nothard, “with border frictions continuing and

Read More

2020 is the wrong year to launch a car, but Czinger is moving full speed ahead


See Full Image Gallery >>

Los Angeles-based startup Czinger has remained relatively quiet since it unveiled the 21C, a 3D-printed plug-in hybrid hypercar, in February. Its plans to present the model at the 2020 Geneva auto show were derailed when the event was canceled, and it decelerated its operations to comply with California’s COVID-19-related lockdowns, but work never stopped behind the scenes. We caught up with the brand to get a better idea of where it stands.

Jens Sverdrup, the young brand’s chief commercial officer, told Autoblog engineers began testing prototypes on the road and on the track in August 2019. “This is not one of these stories where you see new companies coming out with a mockup or a computer rendering; we have fully functioning cars, and we’ve spent seophee.com/seo-dallas.html a significant amount of money on them,” he said. Testing abruptly stopped in the spring, fine-tuning a

Read More