Pigounakis has overseen this kind of success at MG before: he was responsible for launching the popular F sports car in 1995, alongside engineer Brian Griffin and designer Gerry McGovern, now of Jaguar Land Rover fame.
“The demand for our products just seems to be increasing exponentially,” says Pigounakis. “I’ve been in the industry 43 years, and I’ve never seen anything quite like it – except, funnily enough, when we launched the MGF. We were managing 12-month lead times then, so it does seem a little bit like déjà vu in many respects.”
Happily, MG’s sports car days aren’t over, either. Next year, it will launch the Cyberster roadster, first seen in April 2021 as a concept at the Shanghai motor show. Details of the production car remain top secret, but Pigounakis said that having a sports car back in the line-up “will bring us massive PR and marketing benefits”.
More imminent and far more mainstream is a Volkswagen ID 3- rivalling family hatchback, the 4. Due later this year, it will be on a par with the ZS for sales, reckons Pigounakis.
This year, MG will increase its UK sales by half, from 30,600 to around 45,000 – and it could be more if there were free supply, claims Pigounakis. Ultimately, he believes 70,000 sales is “very achievable” by 2025.