Current Trends That Will Be Shaping The Auto Industry In 2023

Current Trends That Will Be Shaping The Auto Industry In 2023

When we look at how vehicles are acquired, powered, shopped for, and driven nowadays, it’s clear that the automotive industry is evolving rapidly with developments that will undoubtedly shape the future in 2023 and beyond.

Like bettors that use to make the most of their bets, it’s always beneficial to you to keep yourself informed in the best ways possible. So, if you plan to buy a car in the coming year, it’s in your best interests to be aware of top trends you can expect to shape the auto industry.

Top Trends

An Increase In The Number Of Electric Cars That Will Feature Digital Technology

Automakers are now integrating more digital technology when producing vehicles, and we see a lot of this with tech companies like Tesla and Google, where these brands are working on launching more electric and self-driven vehicles. From this, we can expect cars released in the coming years to be packed with technology so drivers can access different digital touchpoints.

An Increase In Digital Automobile Sales

Like the convenience of having access to resourceful information like , automakers are exercising the same level of convenience by giving customers the traditional option not to have to visit the car dealership and instead purchase the vehicle they want online. With just a smartphone or computer, you can shop at your convenience, select and explore what you want to be included in your vehicle, and receive the financing you need in a simple yet effective application process.

In addition to this, dealerships also offer online sales, encourage at-home test drives, let virtual buyers take advantage of their walk-through technology, and even do home deliveries for vehicles they sell. These trends aren’t quite popular right now, but you can expect more dealerships to follow suit as of 2023.

An Increased Demand For Pre-Owned Vehicles

The automotive industry is beginning to see an increased demand for used cars. For this reason, experts are anticipating a 9% growth rate in sales for used vehicles between 2019 and 2025, especially for cars that are no older than four years. This is because these vehicles still come with some of the most recent automotive technologies; however, they won’t be as expensive as buying them brand new.

The demand speaks for all vehicle types, including pre-owned hybrid and electric automobiles. Nowadays, dealerships now have listings full of certified pre-owned vehicles that function, feel, and look like new cars but at a more affordable price.

More Connected Vehicles

Connected vehicles are cars that can connect to the internet through wireless means. They provide a convenient, comfortable, and safe multimedia experience, which is possible by using on-demand features that allow drivers to do anything they want online in the comfort of their vehicle.

Like , they offer several benefits to the user, such as:

  • Communicating bidirectionally with different systems outside its local network
  • Sharing data and internet access with devices that are inside and outside of the vehicle
  • Sending remote diagnostics and digital data, data-only telematics, and vehicle health reports to vehicle owners and concerned parties
  • Getting turn-by-turn directions
  • Accessing 4G LTE WiFi hotspots
  • Receiving warnings on health issues concerning your car
  • Directly intervening to prevent vehicle breakdowns

More Innovation In The Area Of Online Marketing Strategies

Automobile dealers in China market cars, book test drives, and schedule visits using third-party e-commerce platforms. Through the use of social media influencers, they will attract consumers significantly and generate interest in new cars that will be launching on the market in 2023.

The Emergence Of Fuel Cell Electric Vehicles

In 2023, it’s expected that the world will be introduced to the emergence of fuel-cell electric cars. More and more people are beginning to embrace these vehicles because they recharge themselves faster, have tailpipes that only emit water, and have a maximum of five times the range compared to other electric cars.

Many SUV, car, and truck manufacturers are beginning to invest in fuel-cell electric vehicle developments. Countries like Germany, South Korea, China, Japan, and the United States support fuel-cell electric technology. So, 2023 could be the year of significant opportunity and breakthrough.

Image Credits:

Leave a Reply