Month: June 2021

How S4M converted 44% of impressions to Volkswagen dealership visits

Volkswagen is a German multinational automotive corporation, famous for its high-quality cars. Founded in 1937 with the sole purpose of mass-producing today’s world-renowned Beetle, it now designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines and turbomachinery across the globe. The company operates in approximately 150 countries and has maintained the largest market share in Europe for over two decades.

In the race to gain consumers’ attention during the crucial period of January, Volkswagen Import wanted to complement its mass media advertising strategy by leveraging mobile activations to increase its visibility and promote its four bestselling car models – Golf, Polo, T-Roc and Tiguan – to drive more visits to dealerships across Belgium.

The strategy

To reach over-solicited buyers and make its brand stand out, Volkswagen partnered with drive-to-store specialist S4M for the Brussels Motor Show 2020 to create a dynamic mobile campaign that would appeal to car lovers

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Knowledge Middle

Most of the adjustments occurring in the automotive market at this time, together with tightened credit markets in a capital-intensive industry and elevated authorities involvement are the most recent international challenges. As soon as you find several cars on the market in your area — however earlier than you bodily inspect them — look up that automobile model in a pricing information comparable to Kelley Blue E-book You can use the guide to estimate the market worth of the particular car you’re taking a look at by assessing its situation based mostly on elements comparable to age, mileage and choices. Once you have the value, if you want to make a deal, you’ll have the information it’s good to negotiate effectively.

Independent used car dealers within the auto industry often have smaller staffs than their franchised counterparts. Most are stand-alone sellers, but more and more nationwide corporations are opening large … Read More

Used-car prices are poised to peak in U.S. after pandemic surge

The record-breaking increase in used-car prices is probably coming to an end – and with it a key driver of the recent spike in U.S. inflation. The bellwether of the industry – the wholesale market where dealers buy and sell in bulk – already has topped out and prices of individual secondhand cars should follow in a matter of weeks, said Zo Rahim, industry analyst at Cox Automotive. Cox owns Manheim, the biggest U.S. auction house that sells millions of vehicles every year. Soaring prices for secondhand vehicles have helped push U.S. inflation to the highest in more than a decade. The cost of used cars and trucks climbed 10% in April, and another 7.3% in May, when they were responsible for one-third of the overall increase in consumer prices. All kinds of pandemic-driven shifts in supply and demand have contributed to the run-up. But there are signs that

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Car companies will have to report automated vehicle crashes under new rules

Car companies will be required to report crashes involving advanced driver assistance systems under new rules proposed by the US National Highway Traffic Safety Administration (NHTSA).

The general order will apply to manufacturers of vehicles equipped with Level 2 driver assist systems through fully autonomous Level 5 systems, according to the Society of Automotive Engineers’ taxonomy for autonomous vehicles.

At Level 2, the vehicle can control both steering and acceleration and deceleration, but it falls short of self-driving because a human sits in the driver’s seat and can take control of the car at any time. Level 5 refers to a fully autonomous vehicle that can travel anywhere, under any conditions. Notably, there are not Level 5 vehicles in existence today.

“NHTSA’s core mission is safety. By mandating crash reporting, the agency will have access to critical data that will help quickly identify

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