Some of the best ideas are born from a conversation in a pub. Bands are formed, movies are imagined, relationships started, and in the case of the Ineos Grenadier, a new car starts its life.
In the Grenadier pub in Belgravia, London, a beer-fueled chat about what a car to follow on from the outgoing original Land Rover Defender would be like has turned in to an actual car: the Grenadier. It would need to be stripped back and utilitarian, leaning more towards workhorse than family wagon. It should be able to tackle the wilds of the world without issue, and be easy to fix. It would take over from where the old Land Rover left off.
See, Sir Jim Ratcliffe, Chairman of multinational chemical company Ineos, is a keen adventurer and car enthusiast, as are his mates. They spotted a gap in the market for