2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas. Here, Influencer chief executive officer Ben Jeffries sits down with creator Alex Stead to discuss his move from travel creator to automotive creator, why his experience in travel meant he was well placed to make this change, and the amazing response he’s seen from brands.
You began your career as a creator in travel but have now moved to focus on automotive. Why did you choose automotive, over any other type of vertical?
Automotive has always been an interest of mine. When starting out doing photography at school, I used to go into London and capture the incredible cars that people owned. Later down the line my travel work was really getting picked up by brands and my automotive passion was moved to one side. When the pandemic